E-commerce dashboard

Optimize your online store and make impactful decisions

Gain a clear view of your business performance in real-time and identify growth opportunities

eCommerce

E-commerce specialists

In collaboration with Mr. Torras, we have developed the ultimate dashboard to enhance decision-making for your online store. Stop wasting time with complicated reports and disorganized data; try our dashboard and take your online store to success!

Carlos Martos holds a degree in Business Administration and Management (LADE) and a master's degree in Commercial Management and Marketing from ESIC. He is the founder and director of Mr. Torras, and a member of the Interim Management Association (AIM). With experience in various sectors of eCommerce including fashion, home, decor, second-hand goods, technology, rest, education, and tax advisory, he is an international e-commerce specialist. He has dedicated his entire professional career to leading the digital transformation of several companies in the role of eCommerce Manager.

This dashboard is the result of over 20 years of experience in identifying and resolving strategic and operational issues for stores, recognizing their limitations, and identifying opportunities to leverage their growth.

Inteligencia empresarial

After years of working together on the idea, design, and development of the product, we have successfully automated key processes, centralized multiple sources of information, and built a definitive dashboard that allows for optimal and simple monitoring and management of online stores, alongside Mr. Torras. Here are some of our clients:

Funtastyc
Harper & Neyer

The dashboard

Desarrollo BI

360° view of your store

Interactive dashboards summarize large and complex datasets in real-time, facilitating and enhancing the analysis of key performance indicators for decision-making.

With seven default tabs and the ability to add more custom ones, this panel allows you to control all aspects of your online store in one place.

Optimized visualizations, industry-leading KPIs, filters, smart cards, summary tables, comparative charts, and much more.

Integration with multiple sources

WooCommerce
Shopify
Prestashop
Google Ads
Facebook Ads
Google Analytics
Desarrollo BI

Monthly and historical control

Allows for daily and cumulative tracking of key indicators for your online store: sales, orders, average order value, units per order, sessions, online store conversions, average site response time, advertising spend, among others.

Facilitates evaluation and trend detection in indicators for decision-making, as well as identification of abnormal periods for further analysis.

Desarrollo BI

Goal tracking

Defining goals, taking action, measuring, and comparing are essential steps for any online store to grow safely and sustainably over time.

Our dashboard will provide you with an automated process flow that delivers reliable real-time information to adjust processes accordingly.

Using a set of visualizations with traffic light alerts to facilitate reading, you can analyze your online store more accurately and set clear goals for the future.

Desarrollo BI

Store comparison

E-commerce businesses often have more than one sales site. Understanding the reality of each and being able to make comparisons is crucial for adjusting every business decision to each store.

The dashboard allows you to understand the total composition of sales and orders by store, which store leads in terms of visits and conversions, if any site has an unjustified higher response time compared to others, and the evolution of KPIs by site, among other insights.

Why do online store dashboards fail?

  1. Lack of clarity in objectives and KPIs: If objectives and key metrics are not clearly defined, the dashboard will not be effective for decision-making.
  2. Inaccurate or incomplete data: If the collected data is not accurate, incomplete, or inconsistent, the information presented in the dashboard will not be useful for decision-making.
  3. Lack of updates: If data is not updated frequently enough, the dashboard will not provide real-time insights into business performance.
  4. Inappropriate design: If the dashboard design is confusing or not intuitive, users may struggle to understand the presented information and use it for decision-making.
  5. Underutilization: If the dashboard is not regularly used and integrated into decision-making processes, it will not effectively improve business performance.
Inteligencia empresarial

Our dashboard provides a solution to all these problems. Together with Mr. Torras' experience, we accompany our clients not only in implementation but also in the strategic definition and understanding of the digital business model.

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